This display is similar to a traditional shadow box, but without the shadow. The other products that are out there keep your cards enclosed in a box. This casts a shadow over your cards and makes it harder to see unless you purchase and extra light kit to go with it. Our display case is uniquely made so that your trading cards are enclosed by clear glass. This lets the room's natural light shine on your cards making them more visible. The pictures of our competitors cases are staged pictures with lighting shining into the shadow box creating an illusion of natural lighting.